# What is Search Powered Insights and how do I use it? > With Beyonds Search Powered Pricing included in the Pricing Pro package your dynamic pricing will now utilize both search and occupancy data in your pricing Source: https://support.beyondpricing.com/en_us/what-is-search-data-visualization-and-how-do-i-use-it-rkuHQ6hz2 Last updated: 2026-08-13T15:34:52.123Z Our Search Powered Insights feature visualizes live search trends from your direct booking website, giving you the power to make decisions around property management & marketing based on potential guest search behavior. Search Powered Insights enables you to make informed decisions around pricing and customization adjustments, recommendations to owners that will directly impact their bottom line, ad spend optimization, high ROI property investments, and website improvements.   **In This Article**  [How do I see Search Powered Insights in Beyond?](#section-1)  [Market Search Trends](#section-2)  [The Charts](#section-3)  [Listings Tab](#section-4) * * * ## **How do I see Search Powered Insights in Beyond?** In **Insights**, use the dropdown to navigate to **Search Insights** ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/1739a41a0f3b9760eed08e7169126f20.png) ## **Market Search Trends** Search Trends is a new, additional tab in Search Insights, alongside the Your Site and Listings tabs covered below. Instead of your own direct booking website's data, Search Trends shows you what travelers are searching for across your entire market. It's a forward-looking view of market demand, so you can see where things are heading before it shows up in bookings. To view it, go to **Insights**, then **Search Insights**, and select the **Search Trends** tab. Search for your market by name at the top of the page. ![Search Trends tab showing monthly search volume, average search lead time, average length of stay, and the Search Demand status panel](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/44b68baf72b5a99035a61329e420878a.png)   Here's what you'll find on the Search Trends tab: * **Monthly Search Volume, AVG Search Lead Time, and AVG Length of Stay**, compared to the same period last year * **Search Volume (MoM growth)**, showing month over month changes in search demand * **Avg Length of Stay (trend)**, showing how the typical trip duration travelers are searching for is changing over time * **Avg Search Lead Time (trend)**, showing how far out travelers are planning their stays * **Search Lead Time Distribution**, breaking demand down into 0-7 days, 8-30 days, 31-90 days, 91-180 days, and 180+ days before check-in * **Peak Demand Dates**, a ranked list of the upcoming check-in dates seeing the highest search activity over the next 6 months, compared to your market's typical search volume ![Avg search lead time trend, search lead time distribution, and Peak Demand Dates chart showing upcoming check-in dates with the highest search activity](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/15fd222606c0f9e86db4d0bb1b83030b.png)   Market Search Trends is available to all users at no extra cost. A Pro subscription is only required if you'd like to turn on Search Powered Pricing. Market Search Trends needs enough search activity behind it to be reliable, so a market needs a minimum amount of Beacon coverage and search volume before its charts will display. If your market doesn't have enough data yet, you'll see a message letting you know we're still building coverage there, along with the option to be notified once it's ready. ### **Turning on Search Powered Pricing from Search Trends**   At the top right of the dashboard, you'll see a status letting you know whether Search Demand is active for your account (shown in the screenshot above). If your market is eligible, you can turn on Search Powered Pricing directly from this status, no need to reach out to enable it.   ## **The Charts** **All Time Conversion** For a direct booking website, we know conversion is key. All Time Conversion shows the percentage of site visitors who convert into paid guests, which is direct money in your pocket! This shows how effective your website is at driving direct bookings. Industry average hovers around 0.93%.  Our **Global Heat Map** shows where site visitors are searching from. By clicking on the map and creating a polygon, you can filter all search results on the page by search origin. For example, here we see some search traffic coming in from the Tennessee area. If we wanted to see what those site visitors are searching for, you can create a polygon and now the rest of the page is filtered by searches coming from Tennessee. This can help you tailor your marketing content & spend based on the preferences & search behaviour in that region. ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/19b8ea42ae1ae9f644ff41f17a3315ca.gif) The **Calendar** shows search volume by checkin date. You can also use the toggle to show amenities searched by checkin date. Here, we are using the date filters at the top to filter down to searches made thus far in 2024. We can see that a large volume of searches in 2024 have been made for that 3rd week in March, which is around Spring break. ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/dd4d411636011f1a456bb40552d003f7.png) By hovering over dates in the chart, you can see what stay lengths are being searched for. Hovering over a few days shows me that 2 night stays are often searched for in March. This can be used to assess min stay strategy. For example, if an owner is tied to a 5 night minimum stay in March, I could use this information as evidence that they should lower their minimum stay settings to attract more bookings: ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/798f79ba1410936e56d3a6e0cbc9fa04.png) ## **Daily Conversion** Shows total sessions, booking made, and conversion rate by day.   [**Conversion rate = # bookings / # sessions**](https://support.beyondpricing.com/en_us/what-information-feeds-into-insights-HkmEyKpcY) ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/7a3ba99431e6270e80ec10012b6cd51f.png) **Amenities Searched** displays search volume by amenity & filter applied. This can give you the data needed to justify property improvements or adjustments. For example, here we see pet friendly accommodations are heavily searched for. You can use this information in owner conversations to justify making an accommodation pet friendly. Making the accommodation pet friendly will make it more desirable, meaning we can increase our rates and thus our revenue.  Amenities Searched can also help you write content that will attract guests based on their preferences. In this example, we should make sure that all pet friendly properties are advertised as such in descriptions and marketing content.  ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/65b6d7095bcc7676027dc56cbe5b1612.png) **Average Search Lead Time By Search Date** shows how far out site visitors are searching on average. As an example, this can help us answer the question: Are our potential guests searching for August stays yet? Or are their sights still set on early summer? ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/083912b680b3df1444283f9bc97422af.png) **Search Volume by Stay Length** shows which lengths of stay travelers are searching for by check-in date. This can help you answer questions like: What lengths of stay are travelers searching for in peak summer? What about in low season?![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/d5afd8d211ee15bd1080a523e22f59c2.gif) **Search Volume** shows the number of searches made by day, as well as the number of searches with no search results. If the number of searches with no search results is high, you may want to compare what visitors are searching for vs what you are advertising on your website. For example, * Are your properties available during periods that are being searched for? * Are all applicable amenities tagged in your listings? ![Search Volume chart showing number of searches and searches with no results by day](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/e287f5ff543490d52708298cd5b62c37.png) **Page Timing** This chart measures website performance and responsiveness. Users tend to abandon web pages that take too long to load or become unresponsive, so its important to keep an eye on site performance to ensure a positive experience for your visitors. Naturally, that has a direct impact on conversion. * Interactive Delay measures the time it takes for the user to interact with your website * Server Wait Time measures the time it takes for the server to process the request and start sending the response * DOM Complete measures the time it takes for the browser to finish rendering the web page’s content, meaning the page is usable for the user. ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/79fde0939be65822e64e952216dc024d.png) The **Conversion Funnel** shows how many users land on your website, how many then go to view a specific property, and finally how many book a stay. * Total page views measures how many visitors have landed on your website * Property page views measures how many visitors have viewed a specific property page * Conversions measures how many visitors have converted into a paid guest (aka how many have booked a stay) ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/5613f445f9591c10dea22082474bf978.png) ## **Listings Tab**  Our new Search Insights Listings tab allows you to view your conversion and pageview statistics from your Beacon-enabled direct booking sites on the listing level. This data can help you montior website performance of individual listings and draw conclusions regarding the value and benefits of content updates, promotions, and other modifications to your listings. ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/3afc1e4ec5c788b7dfee23af0cb9d0cf.png) With the Listings tab you are able to see: * Property page views  * Quote Results  * Converstions + conversion rate by listing  You can filter listings by:  * Preset filter groups  * Bedrooms * Include/exclude listings  * Market and neighborhood  If you have questions about Search Powered Insights, feel free to email us at [**support@beyondpricing.com**](mailto:support@beyondpricing.com).