# What is Market Insights and How do I use it?
> Insights was built to give you the key information you need to be your own best revenue manager all in the Beyond platform It makes tracking portfolio perform
Source: https://support.beyondpricing.com/en_us/what-is-market-insights-and-how-do-i-use-it-B1FmNpYYn
Last updated: 2026-09-11T21:56:56.224Z
Vacation rental trends are always changing, and navigating them can be a challenge. As markets grow rapidly, it’s become essential to understand market-specific nightly prices, effective advertising channels, standout amenities, the most promising investment opportunities, and more. Make your revenue management strategy more effective by leveraging industry-leading market analytics.
**Please note:** this article is about Market Insights [**Pro**](https://support.beyondpricing.com/en_us/what-is-insights-pro-ryFJypnM2). To learn more about the Market Insights tab on the Listing level, click [**here**](https://support.beyondpricing.com/en_us/how-do-i-use-the-market-data-tab-to-understand-demand-trends-in-my-market-(video)-rk4VuSoS_).
There is a lot of information included in Market Insights, such as:
* Unlimited Market Dashboards
* Core KPIs
* Charts
* Sorting by Bedroom Size & Timeframe
* Pacing Benchmarks
* Last year Comparisons
* Heat Maps
Want to learn more about our Insights Product? [**Check out this article**](https://support.beyondpricing.com/en_us/what-information-feeds-into-insights-HkmEyKpcY) to learn about the charts in Insights and how they can be useful.
## **Unlimited Market Dashboards**
Gain access to any market with unlimited market dashboards, providing you with a bird's-eye view of the short-term rental landscape. Stay ahead of the competition by keeping track of market trends, occupancy rates, and pricing insights:
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More Accurate Booked Rate Data
Market Insights and Comp Sets now show even more accurate Average Booked Rate and Average Revenue figures. These numbers no longer include Airbnb's service fee, giving you a clearer, more reliable picture of what a listing truly earns per night.
You'll see this in **Market Insights**:
On your listing's **Comp Sets** tab:
And in **Comp Sets**:
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## **Core KPIs**
Leverage our extensive database with 14 key performance indicators (KPIs) tailored specifically for the short-term rental industry. These KPIs include: There is a lot of information that can be gathered utilizing Insights, including the following:
* **Market Health Score** - the metric to use to track how a market's listings are performing overall. The score is based on how close the market's occupancy is relative to the optimal neighborhood occupancy. In general, this Health Score can help you determine how a market is performing.
* **Bookings by Channel** - allows you to view which platforms generate the most bookings in the market.
* **Weekly Booking Activity** - the number of bookings made for rental accommodations on a weekly basis. It represents the frequency at which properties are rented out during a week-long period.
* **Adjusted Occupancy** - the actual utilization of rental accommodations after accounting for any blocked or unavailable dates. It is a metric that takes into consideration the total number of nights a property is booked, minus any dates that are intentionally blocked off by the host for various reasons.
* **Average Daily Rate** \- the average price charged per night for a rental accommodation, excluding fees, over a specific period. It is calculated by dividing the total revenue earned from the rental by the number of nights the property was occupied during that period.
* **RevPAN** \- Total Revenue divided by the total number of available nights. A listing is available if it is listed with no blocks, owner stays, or $0 reservations.
* **Booking Lead Time** - the amount of time that elapses between the booking date and the actual check-in date for a rental accommodation. It represents the advance notice given by guests before their stay.
* **Length of Stay** - the duration of time for which guests book and occupy a rental accommodation. It represents the number of nights or days guests choose to stay in a particular property.
* **Average Posted Rate** - the average rate at which a rental property is advertised or listed for potential guests. It represents the standard or base rate that hosts publish for their property.
* **Occupancy** - refers to the percentage of nights or days for which a rental accommodation is unavailable. OTA occupancy may include calendar blocks, owner stays, or $0 reservations
* **Median Revenue Per Listing** - median posted revenue generated by individual rental listings
* **Average Reviews** - average number of feedback and comments provided by guests who have stayed in a rental property. These reviews typically contain their experiences, opinions, and ratings of various aspects of their stay, such as cleanliness, communication with the host, amenities, location, and overall satisfaction.
* **Cancellation Policy** - the set of rules and conditions that determine the terms under which guests can cancel their bookings and the corresponding refunds or penalties associated with the cancellation. These policies outline the rights and responsibilities of both hosts and guests in case of booking cancellations.
* **Top 10 Amenities** - the most popular features, facilities, and services provided by a rental property to enhance the comfort, convenience, and overall experience of guests during their stay. Amenities can vary widely and may include both essential and additional offerings.
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## **Charts**
Allow to view and understand key market trends over time by customizing chart displays. Data is displayed in bar chart form by default, but can be changed to a line chart via the "Line Chart" checkbox on the top right of the page.
Users can also display data labels by using the "Labels" checkbox, also located on the top right of the page.
**Data Source**
Select your preferred data source for Occupancy and ADRs via the "Data Source" toggle at the top right of each chart. These selections are saved for the user, so they do not need to be reselected each time.
**Chart granularity**
Switch between displaying the data in Daily, Weekly, or Monthly views using the selector on the top right of the page.
**Pacing comparison**
See how the market is pacing compared to last year with the "Same time in 2023" toggles.
## **Sort by Bedroom Size & Timeframe**
Easily filter and sort data based on bedroom size and timeframe. Whether you want to compare the performance of your 2-bedroom units over the past calendar year or assess the impact in the next 3 months, our sorting capabilities make it a breeze.
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## **Pacing Benchmarks**
Stay on top of your property's performance with our 6 pacing benchmarks. Compare your actual metrics to projected figures, ensuring you're always aware of how you're tracking against your goals.
### Benchmark your listing against your own Comp set with Market Insights
With this new addition, you have a comparison baseline that you can actually trust; your **_own_** comp set, personalized to your competitive reality. This will make it that much easier to see how you are performing not only in your market but in comparison to your comp set to show how you are succeeding with Beyond. So you can take a look at not only how you are performing, but how you're beating the competition!
If you make edits/adjustments to your comp sets, the data will adjust accordingly too, so you don't have to worry about manually updating your Market Insights.
You can find this under the "Market Insights" tab:
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**Last Year Comparisons**
Benchmark your property against similar listings from the past year. By comparing your performance to other properties in your market, you'll gain valuable insights into areas where you can improve and excel.
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**Heat Maps**
With the introduction of Heat Maps, you, as a property manager, now have the opportunity to see which parts of a city have the highest occupancy, so you can choose the best area for your new property! Get vital information on bookings, revenue, and market performance to see hot spots for residents and where you can get the best Average Daily Rate(s) for a potential new listing.
See a quick sample of the view below:
Visually identify performance trends within a market and feel confident in making an informed decision for your next listing location!
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### Drawing and Saving Custom Clusters in Market Insights
You could draw your own customer cluster before, but now you can save them! This will help to create a more consistent workflow and unlock deeper functionality like comparisons, custom market insights, and making your own. unique geographic boundaries, internal learnings, and more.
To use this:
Go to Market Insights
Click "Draw"
Use your mouse or trackpad to draw out the cluster on the map. When you have completed the drawing, make sure to click more than once on your last data point:
Click "Apply"
Then be sure to save and name your Custom Market Cluster.
This way, you can save your customized clusters to keep you organized, apply the saved custom cluster to your Market, and analyze performance in that exact target area, among many other things!
Want to learn more? Check out this video overview of Market Insights below:
If you have questions about Insights, feel free to email us at [**support@beyondpricing.com**](mailto:support@beyondpricing.com).