# How does Beyond's Dynamic Pricing tool work? > Beyond's Dynamic Pricing utilizes real-time, hyper-local market data to help you maximize your overall revenue by getting you booked at the best price at the... Source: https://support.beyondpricing.com/en_us/how-does-beyonds-dynamic-pricing-tool-work-HkF4UBiSd Last updated: 2026-08-24T10:16:54.767Z Beyond's Dynamic Pricing utilizes real-time, hyper-local market data to help you maximize your overall revenue by getting you booked at the best price at the best time. Airlines and hotels have been doing this for decades, and we are here to help you apply the same concept to your vacation rental! Each day, we automatically push suggested nightly rates to Airbnb, Booking.com, and/or Vrbo, or your Property Management Software, based on factors that change demand in your market, like Seasonality, Day of the Week, Availability Yield, and Local Events. ## **Our Philosophy** We get you booked at the best price, at the best time. And the ROI lift is proven -- our customers generally see a 10% to 40% increase in revenue. This also means that your booking pace might become slightly different from what you are used to. Generally, customers see a shift to receiving bookings slightly closer to the date of stay than before using Beyond.   Beyond optimizes for total revenue, meaning Occupancy times Average Daily Rate (ADR). You might be surprised by the high rates you are able to capture with Beyond! [**Click here**](https://beyondpricing.com/blog/revenue-management-for-vacation-rentals-the-guide) to learn more about how Occupancy and ADR work together to maximize your revenue. * * * ## **Factors that affect demand** Our data tells the story that we all know and understand -- that each neighborhood within each market is different and should be priced differently. Our dedicated team of Revenue Managers hand-launches [**each market**](https://support.beyondpricing.com/en_us/where-is-beyond-pricing-live-B1Jgwrsru) individually, identifying nuances in factors that influence demand so we can be sure your pricing is accurate. ### **Seasonality** **Seasonality** refers to whether a point in time has traditionally been a period of high or low demand in your market. ### **Day of Week** The **Day of Week** factor refers to whether a specific day has higher demand relative to another day of the week in your market. For example, Nashville is a popular weekend destination, while San Francisco is a popular business destination. Our suggested Day of Week pricing reflects this for each unique market. You don't need to adjust the weekend pricing -- we account for how sensitive the market is to the day of the week. ### **Availability Yielding** The **Availability Yielding** factor refers to the demand for a specific day based on the availability of days around that day. While overall demand for each day is vital to getting the price right, demand for each day is also influenced by the availability of the days around it. Availability Yielding applies to all available days with bookings 1 to 2 days before and/or after it. ### **Events** **Events** refer to increased spikes in demand in your market relative to the norm. ### **Off Peak Event Pricing** **Off Peak Event Pricing** is a method for dynamically excluding specific peak times or events from factors when they are not available or relevant for a particular period in time. This ensures that we don't apply event factors for a certain event period if there are some dates already unavailable, allowing lower prices for the remaining available days. For example, if you are booked over the Thanksgiving holiday, then the dates that are around the holiday will be lower to offer a better chance of securing a booking for the dates that are not a part of the 'peak' holiday time. ### **Listing Benchmark Factor** The **Listing Benchmark Factor** is a dynamic pricing component that pushes past successful reservation prices into the future. It analyzes historical booking data to identify the highest prices achieved for each listing, then projects those prices forward as "floor" rules that prevent underpricing during high-demand periods in your high-demand season. For example, if a listing was successfully rented for $500/night during a specific week last year, Listing Benchmark Factor ensures that the price becomes the baseline for the same period this year. Listing Benchmark Factor can now account for moving events, protecting your pricing around events that shift dates from year to year, like a marathon, festival, or holiday such as Easter. Previously, Listing Benchmark Factors could apply to one-time events tied to a fixed date, but couldn't adjust for events that move each year. Now, Listing Benchmark Factors recognizes when an event's date shifts and moves the pricing rule along with it, so your rates stay aligned with actual demand instead of a fixed calendar date. This update is currently in beta. It applies automatically to new listings added to Listing Benchmark Factor and new pricing rules generated going forward. ### **Rebook Protection** **Rebook Protection** helps prevent guests from canceling a confirmed booking and immediately rebooking the same dates at a lower price. Once a booking is detected, Beyond sets a price floor at the pushed price for each booked date, and that floor holds for 24 hours after a cancellation before pricing returns to normal. Multi-unit listings are excluded from Rebook Protection. ### **Seasonal Pacing**  **Seasonal pacing** refers to adjustments in pricing in the next 90 days based on year-over-year market seasonal demand. To learn more about how this works, click [**here**](https://support.beyondpricing.com/en_us/seasonal-pacing-S13f6baas). ### **Reputation Factor** The **Reputation Factor** helps listings stay competitive during short term changes in demand. Reputation factors will automatically adjust pricing when a listing receives a negative or below average Airbnb review. This will help your listings stay competitive and give them a better chance of booking in the short term. For more information on how this works, click [**here**](https://beyondpricing.com/blog/new-reputation-factor-pricing-that-responds-to-guest-perception)**.** ### **Seasonal Amenities Factor** **Seasonal pacing** refers to amenities that will further "boost" your property's value and increase demand during high season, which will increase the Average Daily Rate (ADR) for the season. Seasonal Amenities include: hot tub, pool, ski-in/ski-out, and water (waterfront, beachfront, etc.). This factor is included in the algorithm's pricing module and will not appear as a separate factor in the breakdown of ADR in your calendar. ### **Dynamic Occupancy Based Pricing** **Dynamic Occupancy Based Pricing** compares listings' occupancy for specific times of the year to the market to make pricing changes accordingly. This adds another deep layer of precision to the algorithm by improving pricing variances based on real-time market occupancy. This means you can further optimize your portfolio and increase your revenue while letting Beyond's algorithm do more of the work for you!  To enable this in your account, go to your listing, head to the "Customize" tab, go to the "Occupancy Based Pricing" tab, and click "Enable Occupancy Based Pricing,"  then click "Save changes.": ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/f84cc95e23460a3359b411982136bbd7.png) ### **Strategy Tiers** With **Strategy Tiers**, you can have more control over the increases and decreases that are made in Dynamic Occupancy Based pricing!  You can choose from the following options:  **Occupancy-focused tier**: Focus on higher occupancy across the calendar with deeper occupancy-based discounts and lighter premiums. **Revenue-focused tier**: Balance occupancy and price to maximize revenue using moderate occupancy-based discounts and premiums. **_(Recommended!)_** **Rate-focused tier**: Aim for higher booked rates by minimizing discounts and applying stronger occupancy-based premiums. * * * ## **Smaller-scale events** Some events don’t increase demand in the area enough to trigger any increase in pricing. Check to see if a specific event should affect pricing by checking out our article on the [**Market Data Tab - "Identify Upcoming Events"**](https://support.beyondpricing.com/en_us/how-do-i-use-the-market-data-tab-to-understand-demand-trends-in-my-market-(video)-rk4VuSoS_).  Get to know demand trends in your market with Beyond. [**Click here**](https://support.beyondpricing.com/en_us/how-do-i-use-the-market-data-tab-to-understand-demand-trends-in-my-market-(video)-rk4VuSoS_) for more! * * * ## **Make the algorithm work for you** Set yourself up for success by setting your Base Price, utilizing your Health Score metrics, and making adjustments from the start. Here are our top resources to help you make that happen: * **[Beyond 3-step Quickstart Guide](https://support.beyondpricing.com/en_us/beyond-pricing-3-step-quickstart-guide-(videos)-HkEawSiBd)** * **[How to set your Base Price](https://support.beyondpricing.com/en_us/what-is-my-base-price-and-when-should-i-change-it-(video)-Hy9E8HorO)** * **[How to spend 5 mins/listing per week in Beyond](https://support.beyondpricing.com/en_us/how-to-spend-5-minslisting-per-week-in-beyond-pricing-r1_6wriHO)** Have general questions or concerns? Reach out to **[support@beyondpricing.com](mailto:support@beyondpricing.com)**, and we'll be happy to help!