# How do I use the Market Insights Tab to understand demand trends in my market? > Once you connect your Airbnb, Booking.com, Vrbo, or Property management System account to Beyond you have access to all the Market Data we source from a vari... Source: https://support.beyondpricing.com/en_us/how-do-i-use-the-market-insights-tab-to-understand-demand-trends-in-my-market-rk4VuSoS_ Last updated: 2026-06-12T05:19:14.066Z Market Insights (formerly known as Market Data) has a fresh new look! Once you connect your Airbnb, Booking.com, Vrbo, or Property Management System to Beyond you have access to all the Market Insights we source from a variety of publicly available sites, including Airbnb, Vrbo, and Expedia. Looking at this data can help you read demand trends in your market, identify upcoming events, and understand when guests book for events. You can see this feature directly in your Listing view: ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/cfbdfbf3197869e812066ccf504f3aee.png) The Market Insights tab is a great place to help you understand:  * How your listing is pacing for significant events * Seasonality * Day of the week/weekend trends and previous + future patterns  * Enhanced filtering  * Understanding of when guests book for events by looking at prior year market insights  * Quick market comparisons * Up-to-date data for your listing ## **Market Occupancy Charts** ### **Neighborhood Occupancy** The Neighborhood Occupancy shows you the occupancy percentage registered in your market relative to your listing last year, this year, and next year.  This graph is a great way to see what occupancy looks like in the short term and to pick up on market trends. This chart can also help you identify events in the future that you may not be aware of. In a nutshell, Neighborhood Occupancy gives you a good idea of what to expect this year based on what we saw in the market last year and helps you to predict trends for the future to better identify low and high seasons.  You can take a look at this from a **Daily view**:  ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/5e719c897a74d939a03bb4c1d4d33604.png) Or **Monthly view**:  ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/0c2ff401444d4eaea3f02f7543ae0681.png) Both views help to create greater visibility and flexibility in data visualization. To get an even closer look hover over the graph to see what the Occupancy percentage is for each date/month.  When we observe significant increases in Occupancy relative to surrounding dates, we can identify events or holidays that drive prices up.  You can also deselect a section or two, to further hone in on the data that you would like to see. You are also able to filter by bedroom size, making it easier to target specific markets:   ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/6080ca686a3ce9d710ba30fc136123b0.png) ### ** ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/62d066ed0d695857641a592afb5d2f98.gif) ** ### **Neighborhood Pricing**  The Neighborhood Pricing graph helps you get a sense of how your pricing compares to the market. It highlights the average pricing for Airbnb and Vrbo listings of a similar size and quality in your market.  We don’t recommend that you make your pricing decisions based on the average prices of other listings because we don’t really know what information people are using to make these pricing decisions and if they are the correct ones. Think of it this way - you wouldn’t want to cheat off of C students! Rather, this is a good way to get a sense of where your listing falls within the market. If it is a more luxury unit, you would expect to be priced higher than the average. If it is a more economy offering, you would expect to be priced a little bit lower. ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/0bcb7bf18edbff6a620c9726d9592313.png)   [**Click here**](https://support.beyondpricing.com/how-does-beyond-pricing-work-(video)-HkF4UBiSd) to learn more about how we suggest nightly prices given Seasonality, Day of the Week, and Local Event factors in your market. ### **Hotel Pricing**  The Hotel Pricing - Upcoming Year graph shows what hotels in the market are charging for the next 365 days. Hotels have dedicated Revenue Management Teams who identify events much further in advance than in the vacation rental market. We use this information to capture spikes in demand happening six months or more into the future. As we get within six months, we rely less on hotel pricing as the vacation rental market corrects itself. ![](https://cdn.kustomerhostedcontent.com/media/603e4c1ab69d9cd3c0b6f415/8f7816f2dbbac0169b304452cec46170.png) Have questions? We're here to help! Reach out to [**support@beyondpricing.com**](mailto:support@beyondpricing.com) and we'll be happy to assist you.