Using Beyond Pricing Insights to understand more about the performance of your listings

Updated 23 hours ago by Taylor McManus

You can access Insights from the left-hand menu in your Beyond Pricing account.

Insights allow you to view the statistics for your entire portfolio at a glance, providing you with meaningful data to review performance, troubleshoot, and make changes.

It includes information on occupancy, total revenue, average daily rate, and more. You are also able to use filters to adjust the set of listings you are viewing data for.

These charts can be useful to understand how your property is performing year-over-year, with comparisons that can help you understand if you may need to adjust your pricing strategy. 

Let's take a look at what each section of Insights shows you and how you can use this information to manage your portfolio as a whole.

Pro Tip: If your charts show no data choose a different "Identifier" (Service - e.g. VRBO or Airbnb) this setting is visible on the right hand side in the Filters. Once selected scroll down and select "Apply Filter" to view.

Chart Toggles

Each Chart has a set of toggles at the bottom that can be used to compare the previous two years, as well as the upcoming year.

The "As Of 1 Year Ago" toggle allows you to see how you were tracking for the upcoming year at this time last year. This is handy to compare against "This Year" and "Next Year" options, to see if your forecasting is consistent with the previous year.

The Paid Occupancy Chart shows the percentage of nights you have booked for any given month. Simply hover over the Chart to see the exact number for each month. This Chart does not include blocked dates.

Why is this useful?

This chart can be useful to understand how your property is performing year-over-year. You can also use it to see how you compare to the average market occupancy, which you can see on the Market Data Tab for each listing. These comparisons can help you understand if you may need to adjust your pricing strategy. 

Total Revenue

The Total Revenue Chart shows the total booking volume for each month.

Why is this useful?

Like the Paid Occupancy Chart, this gives you a good indication of how your property is performing year-over-year.

Average Daily Rate

The Average Daily Rate Chart shows the average price (excluding fees) that guests paid per night.

Why is this useful?

Like the Total Revenue Chart, this gives you a good indication of how your property is performing year-over-year.

Listing Count

The Listing Count Chart displays the number of listings in your portfolio each month, based on the first check-in date.

Why is this useful?

This can help you to view how your portfolio has changed in size over the last two years.

Booking Revenue by Booking Date

The Booking Revenue by Booking Date Chart shows the value of bookings made each month, depending on the booking date rather than the stay date. As a result, this Chart only looks into the past.

Why is this useful?

This Chart helps you identify when your most popular time for booking is for your listing so you can make sure that your prices are accurate.

Booking Revenue by Stay Date

Opposite to the previous Chart, the Booking Revenue by Stay Date Chart displays the value of bookings made each month, depending on the check-in date. As a result, this Chart includes future bookings.

Why is this useful?

Beyond Pricing charges based on the date the booking is made, rather than the date the booking is for. This is different to Airbnb and VRBO, for example, who pay you, the host, when the stay occurs. This Chart helps you visualize which months are your top money makers.

Number of Reservations by Booking Date Per Listing

The Number of Reservations by Booking Date Per Listing Chart shows you the average number of bookings made each month per property.

Why is this useful?

This Chart gives you a more detailed look at your average booking pace. While a general rule of thumb is that you should receive 1-2 bookings per week if you are in an urban market and 1 booking a week if you are in a more rural market, this allows you to see how you are pacing based on when you received bookings last year.

Number of Reservations by Booking Date

The Number of Reservations by Booking Date shows you the average number of bookings made each month per property.

Why is this useful?

Similar to the Number of Reservations by Booking Date Per Listing Chart, this gives you a more detailed look at your average booking pace. This can help you plan for what to expect in the coming year, and see if your bookings are speeding up or slowing down.

Number of Reservations by Check-In Date

The Number of Reservations by Check-In Date Chart shows the number of bookings with a check-in occurring in each month.

Why is this useful?

It helps you understand trends in your listing and which months may require more of your time spent on organizing cleaners, guest communication etc.

Average Stay Length by by Check-In Date

For each date, the Average Stay Length by by Check-In Date Chart displays the average number of nights that guests arriving on that date stay.

Why is this useful?

This information can give you an idea of the typical length of bookings that you get during various times of the year. It can also provide more context when examining the occupancy numbers in a given month, as well as the ADR. If you have a high average stay length in a given month and often offer weekly and monthly discounts, you will likely see lower ADRs.

Here you can see that our Average Stay Length for the year is around 4 nights. We can see that the Average Stay length in February/March is closer to 8 days, so there may be an event at this time of year that you could adjust your pricing/booking restrictions strategy on.

Average Booking Lead Time

The Average Booking Lead Time Chart shows the average number of days beforehand that guests arriving on that day booked their stay.

Why is this useful?

This chart shows you how far in advance people tend to book to stay at your listing during different months of the year.

When you start using Beyond Pricing is it common to see the booking lead time decrease. This is general a good thing and means you are receiving more bookings during the ideal booking window for your market. To find out more check out Health Score.

Filters

You can filter your Insights to make it easy to see different groups of listings, and compare them to others. You can filter by:

  1. Number of bedrooms
  2. Identifier (Service - e.g. VRBO or Airbnb)
  3. Market
  4. Include specific listings
  5. Compare performance of certain listings against others.

You can also adjust the Charts to display in monthly, weekly, or daily increments.

To reset each filter, you can press the "refresh" button next to it.

If you would like to reset all filters, simply refresh the entire page from your browser.


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